The Breitling Cinema Squad Brad Pitt Adam Driver Charlize Theron LAND LAND AIR R E I M E R P A E S #SQUADONAMISSION #SQUADONAMISSION
OOOM | 100 THE WORLD’S MOST INSPIRING PEOPLE For the third time, an international jury consisting of exceptional individuals, decision makers, and opinion leaders have created OOOM 100: The World’s Most Inspiring People. Here is a list of some members of this highly prestigi- ous international jury who selected people who inspired the world. This OOOM issue is published with two covers: one shows Lady Gaga, the other one Arnold Schwarzenegger. OOOM 100. THE INTERNATIONAL JURY BETTY WILLIAMS Nobel Peace Prize Laureate Founder of the World Centers of Compassi- on for Children, a nonprofi t organization that built the fi rst sustainable city for children in the Italian region of Basilicata. President of the GREEN WORLD FORUM. Advisor to the Dalai Lama. JAN WILKER Designer Cofounder of the legendary New York-ba- sed design agency karlsonwilker. Develops designs for Puma, Nike, Mini, Adobe.
OOOM | 100 OOOM 100. THE INTERNATIONAL JURY STEFAN SAGMEISTER Sagmeister & Walsh, New York One of the most infl uential and important graphic designers of our time who counts Time Warner, the Guggenheim Museum, and the Rolling Stones among his many clients. His new exhibition, “Beauty,” a show created with Jessica Walsh, just opened at MAK Vienna. HANS ULRICH OBRIST Director, Serpentine Galleries, London One of the world’s leading art curators. Art Review ranks him among the top ten most infl uential personalities in the international art realm. ROGER NELSON Bestselling Author, Princeton University The Princeton professor and author of the number one bestseller The World Spirit (co- authored with OOOM editor-in-chief Georg Kindel) conducted research into phenomena that could not be rationally explained. His fundamental insight: We are all connected. NIPUN MEHTA Special advisor to the 44th U.S. President, Barack Obama; Founder of ServiceSpace The founder of Karma-Kitchen and Service- Space changes Silicon Valley with global social impact companies. WARIS DIRIE WARIS DIRIE Ex-Supermodel & Human Rights Activist With her Desert Flower Foundation, the former supermodel from Somalia turned UN Special Envoy fi ghts against genital mutilation of women all around the world. Her number one bestseller “Desert Flower” sold more than 11 million copies. MATTHIAS STROLZ MATTHIAS STROLZ MATTHIAS STROLZ MATTHIAS STROLZ NEOS Founder The former politician, founder of the political party NEOS – The New Austria and Liberal Forum – has infl uenced Austrian politics in a way that few others have.
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OOOM | 100 OOOM 100. THE INTERNATIONAL JURY JOSEF PENNINGER Director, Life Science Institute, University of British Columbia This scientist is considered among the top genetics leaders in the world. He has published more than 400 papers in renowned science journals such as Science and Nature. MATHIS WACKERNAGEL President, Global Footprint Network The inventor of the ecological footprint ranks among the globally leading ex- perts for sustainability and the conser- vation of resources and nature. RUEDIGER DAHLKE Medical Doctor & Bestselling Author This pioneer of alternative medicine has written more than 50 books, which have sold fi ve million copies in total. SCHAHRAM DUSTDAR Professor for Internet Technologies The scientist is regarded as a visionary in the fi eld of computer science. He is in high demand as technology expert from India to the Silicon Valley. ANDREA TARTAGLIA Gucci Designer The Milanese designer and director of the ready-to-go collections of fashion label Gucci is seen as a visionary who implements the ideas of Gucci’s creative director Alessandro Michele. GILLES MASSÉ Wallpaper The design and brand expert is responsible for innovating the design magazine’s global WallpaperSTORE.
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THE WORLD’S MOST INSPIRING PEOPLE Who hts inspired, influenced, or motivtted us the most in 2018? For the third time, OOOM presents its tnnutl “OOOM 100: The World’s Most Inspiring People” list. The OOOM editoritl botrd tnd t prominent jury including former supermodel tnd humtn rights tctivist Wtris Dirie; Obtmt tdvisor Nipun Mehtt; “Globtl Footprint Network” president Mtthis Wtckerntgel; sttr designer Steftn Stgmeister (Stgmeister & Wtlsh NYC); the director of Serpentine Gtlleries London Htns Ulrich Obrist; Austritn NEOS founder Mttthits Strolz; bestselling tuthor Roger Nelson of Princeton University; world-renowned geneticist Josef Penninger; tnd Gucci designer Andret Ttrttglit, tmong others, joined forces to crette this unique list. Drtwing up such t rtnking is, by ntture, t subjective underttking thtt demonstrttes which individutls htve most impressed us this ptst yetr. STORY GEORG KINDEL OOOM EXCLUSIVE PHOTO JOHN DECKER 01
When hell broke loose in Paradi- se, Allyn Pierce became a hero. It was as though the gates of hell had opened. On November 8, a giant sheet of flames rolled over Pa- radise, a small town in the Sierra Nevada just north of Sacramento and home to 26,000 souls. The fire turned the quaint community into a battlefield. Apart from only a handful of homes, the entire city was obliterated in the inferno. Fires raged across all of California at that time with a ferocity that America had never before seen until that point. When these lines went to press, 1,200 individuals were still missing. Allyn Pierce, a nurse at Ad- ventist Health Feather River Hospital in Paradise, became a hero that day, a symbol for the United States that many Americans dearly miss these days: a country in in which people stand up for each other, where togetherness and mutual aid are lived valu- es. Allyn Pierce almost paid for his heroism with his life. This is his story. 01 Allyn Pierce takes the top spot on our OOOM 100: The World’s Most Inspiring People 2018 list. In this exclusive OOOM image, he kneels in front of his scorched car—his life-saving shelter against the ﬂames. 02 & 07 When the Adventist Health hospital caught ﬁre, Pierce and his team moved the emergency room to the helicopter landing site. 03 Apocalypse: Smoke over Paradise 04/08/09 The ﬁreﬁghters went to their very limits, but the ﬂames were unconquer- able. Almost all of the town’s homes burned to the ground. 05 & 06 Destruction and desperation in Paradise, California.. 03 05 02 04 06 07
07 08 09
A HERO BORN IN FIERY HELL. HE RISKED HIS LIFE TO SAVE OTHERS 1 Allyn Pierce Nurse Some catastrophes are Some catastrophes are so immense that they surpass so immense that they surpass the worst nightmares of those whom they hit. The deadly fi re that raged in California this fall had taken on apocalyptic pro- portions, a destructive power that one would have perhaps imagined in some distant stretch of wilderness – but not in the heart of America. When OOOM’s new issue went to print, 1,200 people were still missing, and more than 80 had already lost their lives. Entire cities and communities were burned from the face of the earth by gigantic waves of fi re. Nothing withstood the forces at work. Not a single house. Many locals lost ever- ything, some of them even their lives. To stand up to an enormous wall of fi re requires almost superhuman courage. Allyn Pierce was a nurse at Adventist Health Feather River Hospital in Paradise, a small town in the Sierra Nevada just north of Sacramento and home to 26,000 souls. Pierce, a registered nurse, managed the Intensive Care Unit (ICU) at the hospital when sudden- ly, on November 8, all hell broke loose in Paradise. A blazing wildfi re sped toward the city and the hospital. Pierce and his team evacua- ted the 99-bed facility in less than 20 minutes, checked every single room and only took to the road once the last everyone under his care and supervision was safe. However, at that point it was already too late for him. Cars blocked Pearson Road, and the unstoppable fl ames were fast approaching. The mobile phone network had collap- sed. Pierce recorded a last message for his wife and kids, said his goodbyes, and waited for what seemed to be his in- evitable end. At that moment, a bulldozer appeared out of nowhere, ramming the cars that blocked the road and paving a way for Pierce. Allyn Pierce could have driven to safety at that point. He could have reunited with his family. In no time he would have held them in his embrace, they would have celebrated life together, and everyone would have understood. But Allyn Pierce took a diffe- rent course. He turned around and drove back to the hospi- tal, which was still standing an hour after its initial evacuation. Ambulances brought in a gro- wing stream of newly injured people. He and other staff hurriedly set up an improvised emergency room in the hos- pital’s parking lot. When the hospital building itself started burning, the team moved their makeshift emergency room again, this time to the helicopter landing site. Pierce and his team were able to administer fi rst aid and eventually evacuate every injured person on site. The fi re would not claim lives at Adventist Health that day: Everyone survived. Ever since the New York Times told Allyn Pierce’s story, he has been enthusiastically celebrated as a hero. But he doesn’t want to be one. All he did was his duty, he claims. Men like Allyn Pierce show the world that there is still this other, often less visible, side of America. An America of true values where individuals unconditionally step up for one another, where together- ness and community are lived realities, where you can count on strangers. It’s an America where people are willing to risk their lives to save those of others. This is the America that would have made Abraham Lincoln and John F. Kennedy proud. Allyn Pierce has become a symbol of this America – a society that leaves no room for fake news and lies. Allyn Pierce is a selfl ess hero of our time. He is the most inspiring person of 2018. 015 r e k c e D n h o J / Y C N E G A M O O O : s o t o h P e v i s u l c x E M O O O
Mr. Pierce, the jury for OOOM 100: THE WORLD’S MOST INSPIRING PEOPLE has voted you number one this year. Congratulations. Thank you so much, but I don’t think I deserve to be on top of a list that includes Barack Obama. I don’t mean to speak in clichés, but I just did what I had to do. I got trapped in a fire and drove back to the hospital to take care of my patients and my community. Not everyone would risk their lives. Anyone I work with would. We are hospital workers and our top priority is our patients and their safety. Beyond our own. On November 8, the day of the catastrophe, you wor- ked a shift at the intensive care unit at Adventist He- alth Hospital. How did this fateful morning unfold? I do anything a director would do. I head all the hiring, but I also help on the floor a lot. I have worked with my team as an ICU nurse for over 10 years. The whole hospital is 99 beds, and my particular unit is a 12-bed ICU. It’s a rural hospital. What exactly happened in Paradise on November 8? I was in a morning meeting. My wife was getting the kids ready for school and then she would go to work after that. She texted me and told me that there were a lot of fires around with a lot of wind. I stepped out of the meeting and there was a lot of smoke coming toward me. At 8 o’clock we had an incident command system directive to make a quick decision to evacuate the hospital. Everything happe- ned within 30 to 40 minutes. Before then, I had texted my team to prepare patient information so that the beds were ready to go. I have very sick patients, some of them are on machines to be kept alive, and we have to be very 01 ALLYN PIERCE. THE HERO IN AN OOOM-EXCLUSI- VE-INTERVIEW. careful how we do it. When the decision was made to evacuate, I went straight back to my unit and we tried to evacuate all of the diffe- rent kinds of people. I think there were about 67 patients that were taken out of the hospital and down the hill in about 20 to 30 minutes: out of bed into a vehicle heading down the hill. While the rest of the patients were going out, I and some others were clearing the rooms. Then I made sure that all of my staff was out of the hospital before I got into my car. I would have rather left earlier because, as we were getting the patients out, the fire was coming down the hill and starting to ignite on the hospital campus. I CHECKED ALL ROOMS TO MAKE SURE WE DIDN’T FORGET ANYONE. ONCE I WAS CON- VINCED THAT THE BUILDING WAS CLEARED, I HEADED TO MY OWN CAR. You were among the last to leave the hospital campus. Yes. Pearson Road was a smaller road and it goes down and then back up a little. The fire was already go- 017 ing in the direction we were headed. We started toward it and then traffic gridlocked. The trees and houses were on fire, a lot of gas tanks were exploding, cars were starting to explode. I had to repeat to myself: “This is real!” because it was so surreal. I tried to stay out of the fire as much as possible so that I wouldn’t lose a tire, because then we wouldn’t make it through. Were you scared? The two people in the car with me were getting very nervous, so I started playing the “Deadpool 2” soundt- rack, which included a lot of 10 oldies. I played Peter Gab- riel’s “In your eyes,” and we were singing along. We were trapped in the vision of this calm song with the fire bur- ning all around. This would have been a crazy scene in a movie! Around that time we get stuck next to a fire truck. They didn’t move anymore and were just putting their safety blankets against the windows and, at that point, I thought: “Ok, that’s not a good sign.” The people with me actually left my truck and got into the fire truck. But I decided to stay in my truck, also because we were partly gridlocked by people evacuating their cars. I didn’t want to be one of the things blocking the route. People were driving around us and their tires were catching fire, and during that there were explosions and fires on all sides. There’s a fire tornado, mayhem around…I tried to explain it to a friend: “It’s like you were watching an action movie and they were doing all the stunts at once!” In that moment, did you think to yourself: “I am going to die!”? After the two people left, I had a lot of time to my- self. I started recording medias on my Instagram, I didn’t have a signal. Yes, I thought I was going to die. I thought I was done, the r e k c e D n h o J / Y C N E G A M O O O i : s e r u t c P - v i s u l c x E - M O O O
02 03 ENGULFED BY FLAMES: HE TOOK THESE PICTURES FROM HIS CAR. I RECORDED A LAST VIDEO MESSAGE FOR MY WIFE AND MY KIDS AND SAID GOOD- BYE TO THEM. I REMEMBER THINKING: “SO THIS IS HOW IT ENDS.” fire was already coming up behind us and we were in the middle. The firemen had already stopped moving forward. I remember A-HA playing “Take on Me” and I thought I was recording my last message for my family and friends, saying: “I really tried everything to get out of here, I love you all!” Then I tried to wrap my phone in a way that would maybe keep it from melting in the fire. Then I was just sitting there, holding my jacket up to the window because the flames were so intense. That was when I heard this mechanical sound and then “Boom!” What had happened? A bulldozer came and knocked the truck out of the way. It flipped off to the side and then exploded and I saw that there is a path out into the forest. I tried to drive out into the forest and turn around and head back up the hill. Why did you decide to go back to the hospital? You know, I haven’t even thought about that until someone asked me that same question. I don’t know. I thought: “Let’s just go back to where I know what to do.” So, I headed back. Not a lot of people try to head back to the fire. And there are just walls of fire. And as I get the- re, I see colleagues of mine arrive as well. And there were other people too, peo- ple who were converging in our parking lot. Police were bringing them in and fire trucks and the ambulance were transporting people as well. I got together with two of my nurse leaders and we decided to set up triage outside the hospital in the parking lot. So we raided the hospital and got all of the medical supplies, food, and drinks. We went through the emergency department, grabbing chairs and putting them up outside. That was going well, but then the hospital caught fire. At that point we decided to move over to the helipad that had already burnt over. We mo- ved everything there then. With your heroic effort, the lives of all patients were saved. What did your family say when you finally held them in your arms again? My wife hadn’t heard from me since that morning, so she was waiting for hours and hours. They were all crying and running up and hugging me. What happened to your house? My house is gone. Ever- ything is gone. But I have a lot of perspective, so that’s good stuff. How do you deal with sud- denly being a hero? It’s pretty easy because I am a hero on the internet, but here at the house I’m dad. So many people risked their lives in this catastrophe. I am just one of many. Everyone else in Paradise would have acted the way I did. 01 A hero of our time: Allyn Pierce, the new sym- bol of America. 02 & 03 These photos were taken by Allyn Pierce from his car, while he was trap- ped without a way out. The wall of ﬂames was closing in from all sides. 018
2 Lady Gaga Multitalent and Icon She is the star that Madonna always wanted to be. With her brilliant fi lm debut “A Star Is Born,” Lady Gaga not only proves what an outstanding singer she is, she also thoro- ughly convinces audiences of her acting ability. The critics praise her into the high heavens; even colleagues such as Anne Hathaway are showering her abilities with praise. Elvis Presley, Frank Si- natra, Marilyn Monroe, Barbra Streisand: They all became icons because their talent blossomed beyond all genre distinctions. Lady Gaga now joins their ranks.
3 Arnold Schwarzenegger America’s Conscience (30) As the governor of California he had his highs and lows, but under the presidency of Donald Trump Arnold Schwar- zenegger has achieved his top form. The “Terminator” became the warning voice of the Ameri- can conscience. Barely a week passes without a critical video commentary on current politics. He attacks Trump frontally, dis- sects the president’s policies, flies to California to lend moral support to a population struck by fiery disaster, and attracts an average of 30 million viewers on social media. He’s back. Finally.
9alai Lama Spiritual Leader (7) He is the symbol of inspiration, love, grace, empathy, and compassion in our world. The Buddhist monk Tenzin Gyatso is the 14th Dalai Lama and the leader of the Tibetans. When he speaks to us, thousands follow his wisdom. Buddhism considers him an enlightened being, a soul who has broken out of the cycle of birth and rein- carnation; who nevertheless takes on the burden of living out of compassion with huma- nity. His message: Ethics are more important than religion. In the world in which we live, his voice is more important than ever.
5 Michelle Obama Former First Lady She says what Barack Obama may be thinking: Michelle Obama is the U.S. “president of hearts,” the antithesis to Trump’s White House. In her biography Becoming, she offers an unsparing look at her life in 542 pages, recounts why her marriage almost collapsed, and describes why she will never forgive Trump. A strong woman, and a role model for many. 6 Elon Musk Game Changer 7 Pope Francis Pontifex (4) He is living proof that you don’t need to under- stand a thing to change it: He builds the best electric cars in the world with Tesla, and opens up space for us with SpaceX. A game changer. (6) „The world needs (6) free people,” demands the pope who rekindles a sense of purpose in his church through his own humility. His idea of religion and faith gives hope to millions. 8 A. Ocasio-Cortez 9 Jeﬀ Bezos 10 Emma González U.S. Politician Amazon Founder Activist She is the new shooting She is the new shooting star of U.S. politics. At 29 years star of U.S. politics. At 29 years of age, she is the youngest woman ever elected to the U.S. Congress. The entire De- mocratic Party pins its hopes on Alexandria Ocasio-Cortez. Only a year ago she was working as bartender; now she aims to change America. It was about time. He radically chan- He radically chan- ged our lives with Amazon ged our lives with Amazon to hitherto unseen degree. This year, Jeff Bezos kno- cked Bill Gates off the top spot as the richest man in the world with a net worth of USD 127 billion. His projec- tion: Amazon will go ban- krupt. No one is too big to fail. A wise man. If courage has a name, it is Emma González, 18. The high school student survived the Parkland school tragedy in February 2018 when a 19-year-old shooter killed 14 students and three adults. At the commemora- tive ceremony following the massacre, she spoke straight to the heart of America: “If the President wants to come up to me and tell me to my face that it was a terrible tragedy and how it should never have happened, (...) I’m going to happily ask him how much money he recei- ved from the National Rifl e Association.” She became the spokeswomen for mil- lions. A true hero. 022 ) z e t r o C - o i s a c O . A , ) a m a b O e l l e h c M i ( i m o c . k s e d e r u t c p / s s e r P a r e m a C / ( n a m r o K e s s e J , ) z e á z n o G a m m E l , s o z e B D E , ) a m a L i l a a D ( k c o t s r e t t u h S / m o n a P f f e J , s u k s i z n a r F t s p a P , k s u M n o E ( s e g a m l : s o t o h P I y t t e G
11 15 20 33 44 11 Emmanuel Macron French President (3) The French Obama, the hope of Europe: a president of change. 12 Banksy Artist Leads the art market ad Leads the art market ad absurdum; his work self-des- tructed after auction. 13 Meghan Markle Duchess of Sussex Leads the dusty Windsors into the future. Activist for a better world. 14 Richard Branson Visionary (10) The most innovative entre- preneur of our time; sets new standards as a philanthropist. 15 Alessandro Michele Gucci-Designer (54) The most important designer of our time who made Gucci the most coveted label. 16 Roger Nelson Global Consciousness (21) The Princeton professor pro- ved that a global conscious- ness exists. We are one. 17 E. Charpentier Geneticist (5) Invented the genetic scissor CRISPR/Cas9 and revolutio- nized the world of medicine. 18 Ian Cheng Video Artist (14) Cognitive scientist who cre- ates new ecosystems. An art world shooting star. 19 Steven Pinker Harvard Psychologist Bill Gates calls his new book the most important that was ever written. Many agree. 20 Xi Jinping President of China Led China back onto the global stage. Powerful world leader. 21 Stella McCartney Designer (29) Renounces the use of leather, feathers, and fur, creates ani- mal- friendly luxury fashion. 22 Kerry J. Marshall Artist Most infl uential African Ame- Most infl uential African Ame- rican artist. His most expen- sive painting: USD 21 million. 23 Roger Federer Sports Icon (37) The leading tennis player of our time; role model and idol for millions. 24 Bill Gates Philanthropist (23) With a capital of 50.7 bn in his charitable foundation, he changes the world. Hero. 25 Prince Charles Successor At 70 years, he still waits for the throne. Supports charita- ble causes around the globe. 26 Al Gore Climate Fighter Bill Clinton’s former vice pre- sident is the most outspoken voice against climate change. 27 Yayoi Kusama Artist Japan’s most important artist has now a museum of her own in Tokyo. 28 9ean Baquet The New York Times A beacon of hope against fake news, the most power- ful journalist in the world. 29 Mick Jagger Rock Icon (33) Proves that it is possible to fi ll stadiums and entertain mil- lions at age 75. Role model. 30 Nadia Murad Activist Nobel Peace Prize laureate, Nobel Peace Prize laureate, survived IS genocide, fi ghts against human traffi cking. 31 Barack Obama 44th U.S. President (27) He was the conscience of the USA. The world needs his voice now more than ever before. 32 Bill Maher TV Presenter America’s admonishing voice of conscience on TV. Fighter for freedom of press. 33 Satya Nadella Microsoft CEO Restored Microsoft’s position Restored Microsoft’s position as a global leader with his focus on Cloud platforms. 34 Hans Ulrich Obrist Art Curator (20) The head of Serpentine Galle- ries communicates his love of art to millions. 35 9avid Steindl-Rast Benedictine Monk (65) Inspires the masses as a spiri- tual leader; founded grateful- ness.org 36 Mathis Wackernagel Footprint Inventor (18) Global pioneer of climate preservation; invented the ecological footprint. 37 Colin Kaepernick Sports Icon (1) Activist against racism. He became a symbol of decency and courage. 38 Justin Trudeau Prime Minister of Canada (8) A new kind of politician, fi ghter for justice. Leads his country with great foresight. 39 Jeﬀ Zucker CNN Boss Under the Trump administrati- on, he made CNN great again as source of truth. 40 Yuval Noah Harari Historian Impressively communicates world history to a broad audi- ence in his bestsellers. 41 Robert Mueller Trump Special Investigator Trump Special Investigator Former Head of FBI on a steadfast mission to fi nd the real truth. 42 Ellen 9eGeneres Entertainer (22) America’s most important talk master, gives hope and inspi- ration to the LGBT community. 43 Es 9evlin Designer Creates stage worlds for U2, Lady Gaga, Louis Vuitton and builds AI-controlled sculptures. 44 9eepak Chopra Inspirational Leader (35) Bestselling author, opens a path to spirituality to a rea- dership of millions. 45 Abiy Ahmed President of Ethiopia Made peace with Eritrea immediately after taking offi ce and reformed his country. 46 Charlize Theron Actress (52) Fights against AIDS in South Africa with her “Africa Outre- ach Project.” 47 Waris 9irie Women’s Rights Activist (72) Genital mutilation declined from 71.4% (1995) to 8% in East Africa, thanks to her. 48 Raymond Kurzweil Futurist (81) Google’s Director of Enginee- ring changes the world with his ideas. 49 Russell Brand Motivator (63) Former outlaw turned spiritual superstar. Wants to change the world, started with himself. 50 9avid Hockney Painter (47) Most infl uential and expensive artist of our time (“Portrait of an Artist”, USD 90 million). 023 ) a r p o h C k a p e e D ( m o c . w o n r a f t o n - n a l l i M c a M d d o T , ) a l l e d a N a y t a S , i g n p n i J i X , i l e e h c M o r d n a s s e A l ( s e g a m I y t t e G : s o t o h P
78 54 64 78 73 88 51 Arianna Huﬃ ngton Entrepreneur (17) Founded the Huffi ngton Post, fi ghts stress with her organiza- tion entitled Thrive Global. 52 Wes Anderson Director Created a masterpiece with Created a masterpiece with his animation movie Isle of Dogs. Successful as curator. 53 9avid O’Reilly Artist and Filmmaker Utilized the video game genre for his 3D art, works with artists including Spike Jonze and U2. 54 Nicole Kidman Actress Shines a spotlight on violence in marriages in her TV series “Big Little Lies“. 55 Nipun Mehta ServiceSpace Founder Ex-Obama advisor changes Silicon Valley with social im- pact companies. 56 Arno Geiger Author Touches our hearts with his oeuvre, saves us from a “one-dimensional perspective.” 57 Jane Goodall Behavioral Scientist (56) Conducted research with pri- mates to better understand us humans. A titan. 58 Rachel Rose Video Artist Creates multifaceted art full of Creates multifaceted art full of poetry that viewers return to over and over again. 59 Larry 9ossey Bestselling Author Spent decades of research into the infl uence of thoughts on healing processes. 60 Vitalik Buterin Inventor of Ethereum Created a decentralized soft- ware platform for cryptocur- rency and smart contracts. 61 Amy Schumer Actress Holds the mirror up to Ame- ricans and teaches them a lesson in self-irony. 62/63 Sergey Brin & Larry Page Google Founders (43/44) Have changed the world with Google since 1998. They conduct research into artifi cial intelligence, consciousness, medicine. If it is for the good of humanity, then continue. If the aim is global power – stop it! 64 Angela Merkel German Chancellor Is under attack in her own country; remains Europe’s last solid rock in times of turmoil. 65 Oprah Winfrey Voice of America (15) TV host and entrepreneur, donated hundreds of millions of USD for charitable causes. 66 Stefan Sagmeister Graphic Designer (51) Changes our perception of design, redefi nes the concept of “Beauty” in his new show. 67 Josef Penninger Geneticist (36) Aims to decode the defect genes responsible for 10,000 rare diseases. A pioneer. 68 Leonardo 9iCaprio Global Conscience (12) Fights with his foundation for climate preservation and endangered animal species. 69 Prinz Harry Prince of Hearts (28) His marriage to #13 made him beloved in the nation. A fresh breeze for the monarchy. 70 Harald Höppner Sea Watch Founder Bought fi shing boats and started saving refugees in the Mediterranean. A hero. 71 Malala Yousafzai Children’s Rights Activist Fights for the rights of child- ren to receive an education with her Malala Funds. 72 Jean Nouvel Architect Designed the Louvre Abu Dhabi, a masterpiece with a spectacular dome. 73 Emma Watson Actress (2) Fights for equal rights for wo- men as special UN Ambassa- dor. Inspiration for many. 74 Michele de Luca Scientist Developed genetic therapy as the fi rst step to heal butter- fl y children. 75 Bono Eternal Humanist (76) Activist for peace, collects funds with Pharrell Williams for the organization RED. 76 Carl June Medical Pioneer Developed the fi rst cancer the- rapy with specifi cally modifi ed genetic cells. 77 Alyssa Milano Actress Mobilized women to share their experiences of sexual violence under #metoo. 78 Betty Williams Nobel Prize Laureate (77) Created the fi rst city of peace for children in Basilica, Italy. A beacon of hope. 79 Masami Saionji Spiritual Leader Member of the Japanese Member of the Japanese royal family Ryukyu; started a movement for world peace. 80 Edward Snowden Whistle Blower Uncovered the global practice of surveillance and espionage. An eye-opener. 024 ) n o s t a W a m m E ( i m o c . k s e d e r u t c p / A P / t s e W n a I , ) l e k r e M a e g n A l ( i m o c . k s e d e r u t c p / A P X E / r e n b E i , ) r e h c s i F e n e e H l , i n a m d K e o c N l i ( s e g a m I y t t e G : s o t o h P 81 Adam Neumann WeWork Founder Changes the way we work around the globe with his USD 20 billion startup. 82 Sister Lucy Kurien Maher Founder Gave a home to thousands of Gave a home to thousands of Indian street children with her organization. A hero. 83 Christiana Figueres 83 Christiana Figueres Fmr. UNFCCC Director Fought for the climate con- vention for six years; explains environmental problems to us. 84 9enis Mukwege Activist Nobel Peace Prize Laureate who fi ghts against sexual violence in war. 85 Cindy Holland Netﬂ ix VP of Original Content Decides what Netfl ix plays; changes the way we watch television. 86 Parov Stelar Global Star (55) Inspires 150 million listeners with his electronic music that fuses blues and swing. 87 Renzo Piano Architect Whether The New York Times building or The Shard: He brings light into architecture. 88 Helene Fischer Singer Positive spirit leads to success: #8 on the Forbes list, more successful than Céline Dion. 89 Charly Kleissner Impact Investor (96) In the past he created OSX with Steve Jobs; now he sup- ports social entrepreneurs. 90 Jimmy Fallon TV Presenter Makes America laugh with his “Tonight Show”. Top entertain- ment.
OOOM | 100 OOOM 100. VOICES FROM THE JURY ON THE RANKING. A CROSS-SECTION OF QUOTES. 98 91 Cao Fei Media Artist Chinese art pioneer, fuses video with 3D animation and virtual reality. 92 Peter Wohlleben Bestselling Author Wrote global bestseller about trees and the inner life of animals. 93 Ruben Östlund Director (64) Won the Golden Palm in Cannes with his satire “The Square.” Genius. 94 Eckhart Tolle Bestselling Author Inspires millions around the globe, including Jim Carrey, as a spiritual leader. 95 Ervin László Club of Budapest (25) The science philosopher explains the world and our consciousness to us. A genius. 96 Jessica Walsh Graphic Designer (78) With partner #66 and her style, she shapes the U.S. graphic design scene. 97 Otto Scharmer MIT Scientist Developed the “Theory U,” a future-oriented change management theory. 98 Yvonne Catterfeld Singer/Actress Her lyrics touch our hearts. Not often is music that beauti- ful and inspiring. 99 Peggy Whitson Astronaut Holds the record for a woman with 665 days in space. A true pioneer. 100 Emma Stone Actress (42) After La La Land, she plays a 17th-century maid in The Favourite. Outstanding. “She gives women a new sense of confi dence and says what many of us think. She is strong, smart, and a role model for all of us. Without his wife Michelle, Barack Obama would not have been able to change the world the way he did. If there is one woman who inspired all of us, it is Michelle Obama.” Waris Dirie on Michelle Obama ) z e t r o C - o i s a c O . A ( m o c . k s e d e r u t c p / P A / g n o H i . C e a J , ) a m a b O e l l e h c M i l d e f r e t t a C e n n o v Y e k h c s i M : s e r u t c i P ( i i ( m o c . k s e d e r u t c p / s s e r P n o i t c A / e r d n A m o c . k s e d e r u t c p / P A / x u o a R n h o J , ) , “She is the youngest woman in the history of the United States ever to be elected to Congress. She surprised the entire nation with her sweeping victory. She is the hope of all Democrats…a woman we will hear a lot of in the future.” Mathis Wackernagel on Alexandria Ocasio-Cortez 025
OOOM | 100 “She is a force of nature – with her voice, creativity and courage. She follows her path with determination and authenticity. And I feel she puts her heart and soul into her art.” Matthias Strolz on Lady Gaga “He takes an entirely novel approach to the concept of automobility. Functionality is as important to him as design. He changes the way we move, but also the way we think.” Jan Wilker on Elon Musk “Following his own vision, he leads Europe into a new era. He fi ghts against populism, ra- cism, and extremism in a world characterized by Brexit and U.S. President Trump. He keeps the values of Equality, Fraternity, and Freedom high.” Andrea Tartaglia on Emmanuel Macron “His Japan-inspired animation movie Isle of Dogs is wonderful, as is the exhibition Spitzmaus Mummy that he curated for the Kunsthistorische Museum Vienna through purely visual criteria. Some critics saw hollowness in this strategy, but I’d say that selecting visual art according to visual criteria is an original way to go.” Stefan Sagmeister on Wes Anderson 026 , ) n o s r e d n A s e W , k s u M n o E ( s e g a m l I y t t e G ) n o r c a M l e u n a m m E ( i , ) a g a G y d a L ( m o c . k s e d e r u t c p / P F A / E R E N N O S S O M A L E D G Z A O S I I I i m o c . k s e d e r u t c p / a m u Z / a d e m d A i : s e r u t c i P
BORN TO BE A STAR She is the star Madonna always wanted to be. The OOOM jury voted Lady Gaga second in this year’s ranking of the world’s most inspiring people. She is the “Woman of the Year 2018.” In her film debut, „A Star is Born“, she garnered hymnic praise from the press and acting colleagues alike. She is multi-talen- ted, strong, and convincing, but fragile and vulnerable at the same time. STORY CLAUDIA HUBER
ELVIS PRESLEY, FRANK SINAT- RA, MARILYN MONROE, BARBRA STREI- SAND—THEY ALL TRANSCEN- DED GENRES, SEEMINGLY EFFORTLESS- LY. LADY GAGA NOW JOINS THE RANKS OF THE- SE ICONS. Hollywood is full of stars, but few among them have the talent to touch us with acting and singing alike. Elvis Pres- ley, Frank Sinatra, Marilyn Monroe, Barbra Streisand— they were all masters of every genre they covered, singing, dancing and ma- king their audiences laugh and cry. They were equally beloved on stage and on the silver screen. Those who have seen the film „A Star is Born“ know that they have witnessed the birth of an icon who has stepped up to join the ranks of Hollywood’s best of the best. For a long time, there has been no doubt that Stefani Joanne Angelina Germanotta, 32, known as Lady Gaga, is an outstanding singer who understands how to write songs that tug on our heartstrings, but those who have witnessed her ac- ting figure quite rightly that she is the woman Madonna always wanted to be. Hymnic praise in the cul- ture pages. „Lady Gaga’s “disarming, naturalistic presence is crucial to the movie’s force,” writes the New York Times in its review OOOM | 100 of the film. “Lady Gaga can act, sing, everything. If you don’t get that when watching ‘A Star is Born’ there’s so- mething wrong with you,” the Frankfurter Allgemeine Zeitung adds in characte- ristically flippant tone. The truth is, Lady Gaga is widely considered a hot ticket for an Oscar at this point. There is no doubt: „A Star is Born“ is the role of her life. What makes Lady Gaga’s acting debut special is that even long-established fema- le colleagues in Hollywood shower her with praise. “She is marvelous,” exclaimed Barbra Streisand, who once played Lady Gaga’s role in the second remake of the film in 1976. Anne Hathaway posted on Instagram, “Bravo Lady Gaga. ‘A Star is Born’ is so ambitious, so audacious and so brilliantly human.” Unrelenting honesty. Lady Gaga’s strongest traits inclu- de not only her incredible talent, but also her unrelen- ting honesty and authen- ticity. Watching the Netflix documentary „Gaga: Five Foot Two“, one marvels the openness with which Gaga shares her doubt, sadness, weakness and vulnerability with the audience: “I am figh- ting against paranoia, fear, pain, panic,” she says openly. The documentary shows the dark side of her success. “I go from everyone touching me all day and talking at me all day to total silence.” These are words of despera- tion, and they speak of deep scars that this unbelievable career has left on the artist’s soul. “When I sold 10 million records, I lost Matt. I sold 30 million and lost Luc. I did a movie and lose Taylor,” Lady Gaga said about her relati- 02 onships, which fell apart in the face of an overwhelming touring agenda and relent- less work in the studio. And Lady Gaga cries. She cries surprisingly often in this film. Fibromyalgia. Lady Gaga is not only opening up about psychological pain. For many years, she has suffered from Fibromyalgia, grappling with recurring pain and needing continuous treat- ment and massages. “Do I look pathetic?” she asks in the Netflix documentary. “I’m so embarrassed. I don’t even know what a child birth will be like.” For the last five years, pain has been her constant companion. Lady Gaga only makes it through the day with the help of prescription drugs. “When I feel the adrenaline from my fans, I can go.” Like the media virtuoso she is, Lady Gaga deconstructs her own myth, and at the end of this intimate glimpse into her life, the viewer thinks, “I wouldn’t want to swap places with her.” „You gotta leave yourself be- hind,” Lady Gaga says about her career. “I can always bring my past with me, but I can’t go back.” The path in life that lead the 32-year-old singer to where she is today was far from normal, but the beginning was actually quite inconspicuous. Born in Man- hattan, Lady Gaga grew up on the Upper West Side and attended a Catholic private 01 Lady Gaga at the movie premiere of A Star Is Born in Los Angeles. A brilliant debut. 02 With her family: father Joseph, mother Cynthia and sister Natali. 03 Bradley Cooper and Lady Gaga at the Venice Film Festival in 2018. 03 04 Press conference for A Star Is Born in Toronto. s e g a m I y t t e G : s o t o h P 029
AMERICA’S CONSCIENCE As governor of California, Arnold Schwarzenegger showed how to lead a state with vision, determination, conviction and purpose. yhile his terms were rather mixed concerning his success, he made California a pioneer in environ- mental protection and implemented many crucial initiatives to counter clima- te change. Ever since president Trump took office, “Terminator” Schwarzeneg- ger has transformed into the outspoken conscience of America. The OOOM jury voted him third in its ranking of the world’s most inspiring people. In times of transition and polarization, his voice is needed more than ever. STORY CLAUDIA HUBER
He says out loud what many people in America and the entire rest of the world think, speaking clearly, con- cisely and unambiguously but without malice. “It was embarrassing,” was his devastating judgement, addressed to US president Trump. Commenting on a press conference Trump held with Russia’s presi- dent Putin concerning the question of whether Russia had meddled in the US elections, Schwarzenegger didn’t mince words: “You stood there like a little wet noodle, like a little fanboy. I was wondering when you’ll ask Putin for an autograph, or a selfie. You betrayed our secret services, our judicial system and our country in this press conference. What’s wrong with you?” Arnold Schwarzenegger, 71, former governor of California, has become the outspoken conscience of an entire nation. He uses social media, especially video messages, to say what many others are afraid to express. Since he stepped down from the political stage, his voice has acquired more weight than ever. The Styrian, who is now based in Santa Monica, was never a man of many words, at least not during his career as a bodybuilder or on the movie screen. “Hasta la vista, Baby” and “I’ll be back” sum up the extent of most of his on-screen dialogue. However, with the inauguration of Donald Trump in 2017, Schwarze- negger began voicing his opinion frequently—and publicly. Where he suspects political grievances, he spe- aks up. Schwarzenegger’s credibility and popularity have made him one of the most important players in this subliminal ideological war. After the end of his ac- OOOM | 100 tive political career in 2011, he found a new role, and it is likely to be the role of his lifetime. The OOOM jury has voted Schwarzeneg- ger third in its ranking of the world’s most inspiring people. that his championing of coal is as futile as it would have been to defend the (long bankrupt) video and DVD rental chain Block- buster against Netflix. The video has been watched 33 million times so far. Bobblehead Trump. Schwarzenegger does not shun provocation in his mis- sion. “So, President Trump, I know you really want to be an action hero, right?” Schwarzenegger says in his video message, while looking at a Trump bobble- head. “So, take it from the Terminator, you’re only sup- posed to go back in time to protect future generations. But your administration attempts to go back in time to rescue the coal industry, which is actually a threat to future generations.” Then he explains to the president Video star. Schwarze- negger does not only attack Donald Trump. In his videos, he confronts Nazis, speaks up against hate and racism, supports war veterans and urges people to vote. He has also sharply criticized the gerryman- dering (manipulation of electoral districts) efforts of the Trump administration. With the victims. After the devastating wildfires swept California, Schwarzeneg- ger visited the completely annihilated town of Pa- radise, where this year’s ARNOLD SCHWARZENEG- GER HAS FOUND A NEW ROLE, AND IT IS LIKELY TO BE THE ROLE OF HIS LIFETIME. number one person in the OOOM 100 ranking, Allyn Pierce, saved lives, to thank the heroes in person. “This is the spirit of America,” Schwarzenegger said. “Everybody helps every- body. That makes us the greatest country on Earth.” The man who was once the most successful bodybuil- der in the world and later became a Hollywood star and governor of California has found only one obstac- le impossible to overcome in his life: US law prohibits individuals who were not born in the US from running for president. Without this restriction, the name of the 45th president of the USA would presumably be “Ar- nold Schwarzenegger.” 02 01 Arnold Schwarze- negger, 38th governor of California and outspoken star. 02 On the red carpet at the premiere of Expenda- bles 2. 03 With his family: daughter Christina, son Patrick, ex-wife Maria Shriver and daughter Katherine. 03 04 American Idol: Arnold Schwarzenegger. s e g a m I y t t e G : s o t o h P 035
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